Reimagining the e-commerce experience for an apparel brand steeped in military heritage.
Working with The Charles New York as design and UX director to reimagine Alpha's DTC experience, with the main goals being increasing brand awareness, loyalty, and conversion which was achieved in spades.
In addition, We strategize and expand the brand’s new creative look across all digital touch points: Social Media, Paid Ads and Newsletters design.
We encouraged the brand to focus on sales-driven storytelling, as one of their key selling points. We executed this by creating specific landing pages, where each new collection could be purchased and featured in a more editorial experience.
26%
Increase in Post - launch conversion rate (MOM)
480%
Increase in site searches for key silhouette products
From issues with sizing among Alpha’s core silhouettes to poor site search, our main KPI's were aligned to improving conversion, page duration and ease of checkout.
